brand equity
nounUK /brænd ˈekwɪti/
US /brænd ˈekwəti/
The good feeling and trust people have for a company's name.
The toy company's brand equity made parents trust its new products.
OTHER MEANINGS
2. The extra money a company can charge because people know and like its name.
Customers happily paid more for the famous sneakers because of their brand equity.
3. The total worth of a brand as a business asset.
The company listed its brand equity as one of its most valuable assets.
4. The power of a name to make people choose one product over another.
Strong brand equity helped the drink sell better than its rivals.