brandimage
nounUK /ˈbrænd ˈɪmɪdʒ/
US /ˈbrænd ˈɪmɪdʒ/
The way people think and feel about a company or product.
The company changed its logo to improve its brandimage.
RELATED WORDS
OTHER MEANINGS
2. The mental picture a customer has when hearing a brand's name.
Her brandimage of the toy store was fun and colorful.
3. The overall impression a business makes on the public.
Good service helped the restaurant build a strong brandimage.
4. The personality or character a company shows to the world.
The brandimage of the sneaker company is young and sporty.