goodwill
nounUK /ˌɡʊdˈwɪl/
US /ˌɡʊdˈwɪl/
A kind and friendly feeling toward other people.
The neighbors showed goodwill by helping clean up the park.
RELATED WORDS
OTHER MEANINGS
2. The value of a business's good reputation and loyal customers.
The shop was sold for more than its stock because of its goodwill.
3. An extra amount paid beyond the usual price for something.
He paid a little goodwill to keep his old seat at the stadium.
4. A willingness to be helpful or cooperative.
The two teams reached an agreement in a spirit of goodwill.