brand awareness
nounUK /brænd əˈweənəs/
US /brænd əˈwernəs/
Knowing that a brand exists and what it is.
The new ads helped increase brand awareness among young shoppers.
OTHER MEANINGS
2. The degree to which people can recall a brand's name or logo.
Surveys measured brand awareness by asking people to name soft drink companies.
3. A marketing goal of making a product or company known to a target audience.
The campaign's main objective was brand awareness rather than immediate sales.
4. The collective knowledge consumers have about a brand's identity and values.
Strong brand awareness made the company the first choice for many families.