consumerperception
nounUK /kənˈsjuːmə pəˈsɛpʃən/
US /kənˈsuːmər pərˈsɛpʃən/
How people think and feel about a product or brand.
The company changed its packaging to improve consumer perception of the snack.
OTHER MEANINGS
2. The way buyers notice and interpret advertising messages.
Consumer perception of the ad was tested before the campaign launched.
3. The overall impression shoppers form about a store or service.
Clean aisles and friendly staff shape consumer perception of the grocery store.
4. How people judge the quality and value of a product compared with others.
Higher prices can raise consumer perception of luxury.