customerperception
nounUK /ˈkʌstəmə pəˈsɛpʃən/
US /ˈkʌstəmər pərˈsɛpʃən/
The way people who buy things think and feel about a store or product.
The bakery changed its logo to improve customer perception of its brand.
RELATED WORDS
OTHER MEANINGS
2. How customers judge the quality of a service compared to what they expected.
Surveys showed customer perception of the delivery service improved after the new tracking feature launched.
3. The mental picture a buyer forms about a company based on ads and reviews.
Heavy advertising shaped customer perception long before the product was even released.
4. The collective beliefs shoppers share about how trustworthy a business is.
A single scandal can damage customer perception for years.