consumer behavior
nounUK /kənˈsjuːmə bɪˈheɪvjə/
US /kənˈsuːmər bɪˈheɪvjər/
The way people decide what to buy and how they use it.
The store studies consumer behavior to learn what kids like to buy.
RELATED WORDS
OTHER MEANINGS
2. The study of how people choose, buy, and use products.
She took a class on consumer behavior to become a marketer.
3. The actions people take when they spend money.
Holiday sales show a lot about consumer behavior.
4. The patterns a company watches to understand its customers.
The app changed its design after studying consumer behavior.