brandloyalty

noun

UK /ˈbrænd ˌlɔɪ.əl.ti/

US /ˈbrænd ˌlɔɪ.əl.ti/

Brand loyalty is when you keep choosing the same brand because you really like it.

Her brand loyalty to that sneaker company means she never buys any other kind.

SYNONYMS

customer loyalty brand allegiance brand faithfulness brand preference

RELATED WORDS

brand loyalty consumer marketing repeat purchase

OTHER MEANINGS

2. A marketing measure of how often customers return to buy from the same company.

The survey tracked brand loyalty across three age groups.

3. The tendency of shoppers to stick with a familiar product even when rivals offer deals.

Strong brand loyalty kept sales steady despite the discount war.

4. An emotional attachment that makes people defend or promote a brand.

His brand loyalty was so strong that he wore the logo on every shirt.