brand reputation
nounUK /brænd ˌrɛpjʊˈteɪʃən/
US /brænd ˌrɛpjəˈteɪʃən/
What people think about a company or product based on how it has behaved.
The shoe company worked hard to protect its brand reputation after the recall.
RELATED WORDS
OTHER MEANINGS
2. The overall level of trust customers have in a brand's promises.
Strong brand reputation made customers willing to pay more.
3. How a brand is viewed online through reviews and social media.
Negative posts can damage brand reputation quickly.
4. The value a brand's good name adds to a business.
Investors see brand reputation as part of the company's worth.