wholeprice

noun
UK /ˈhəʊl.praɪs/
US /ˈhoʊl.praɪs/

The full price you pay for something without any discount.

We bought the bike at wholeprice because it was brand new.


OTHER MEANINGS

2. The total amount charged for an entire order or bundle.

The wholeprice for all five books was cheaper than buying them one by one.

3. The price of a whole item rather than a part of it.

You can buy half a cake, but the wholeprice is listed on the menu.

4. The original price before any bargaining or negotiation.

The seller started at wholeprice, then gave us a small discount.