fullprice
adjectiveUK /ˌfʊlˈpraɪs/
US /ˌfʊlˈpraɪs/
Fullprice means paying all the money for something without any discount.
She bought the shoes at fullprice because they were brand new.
OTHER MEANINGS
2. Selling something at its usual price, not a lower one.
The store sells fullprice items in the front and sale items in the back.
3. A ticket or fare paid at the normal rate with no reduction.
He forgot his student card, so he had to buy a fullprice ticket.
4. The complete amount charged for a product or service.
We paid fullprice for the repair because the warranty had ended.