list-price

noun
UK /ˈlɪst praɪs/
US /ˈlɪst praɪs/

The list price is the usual price a store writes down for something before any discount.

The list price of the toy is ten dollars, but it is on sale for eight.


OTHER MEANINGS

2. The price printed in a catalog or price list before bargaining.

The dealer sold the car below the list price.

3. The official starting price used to compare with actual selling prices.

Compare the list price with the final price you pay.

4. The price shown on a product's tag in a shop.

She checked the list price on the tag before buying.