sticker price
nounUK /ˈstɪkə praɪs/
US /ˈstɪkər praɪs/
The price written on a tag or sign for something you want to buy.
The sticker price on the bike was too high, so we waited for a sale.
OTHER MEANINGS
2. The full price of a car before any deals or discounts are added.
The dealer lowered the sticker price by two thousand dollars.
3. The starting cost of something before extra fees are added.
The sticker price of the trip did not include meals or tips.
4. A price that is shown openly for everyone to see.
She paid the sticker price because she did not want to haggle.