listprice

noun
UK /ˈlɪst praɪs/
US /ˈlɪst praɪs/

The price a store writes down for something before any discount.

The list price of the toy was ten dollars, but it was on sale for eight.


OTHER MEANINGS

2. The official price printed in a company's catalog or price list.

The catalog shows a list price for every item in the store.

3. The starting price before taxes or extra fees are added.

The list price did not include shipping costs.

4. In business, the standard price a seller sets for a product.

The seller lowered the list price to attract more buyers.