regularprice

noun
UK /ˈrɛɡjʊlə praɪs/
US /ˈrɛɡjələr praɪs/

The usual amount of money you pay for something when it is not on sale.

The shirt was $20 at the regular price, but I got it for $12 on sale.


OTHER MEANINGS

2. The everyday cost of something before any special deals are added.

The regular price of the ticket is $10, but kids get in free today.

3. The price a store normally charges, not a marked-down one.

Check the regular price on the label before you buy.

4. The base amount used to figure out a discount.

The coupon takes 20% off the regular price.