environmental marketing
nounUK /ɪnˌvaɪ.rənˈmen.təl ˈmɑː.kɪ.tɪŋ/
US /ɪnˌvaɪ.rənˈmen.təl ˈmɑːr.kɪ.tɪŋ/
Telling people that a product is good for the Earth so they will buy it.
The company used environmental marketing to show that its bottles are made from recycled plastic.
OTHER MEANINGS
2. Promoting products by highlighting their low impact on nature.
Environmental marketing helped the brand sell its solar-powered lamps.
3. A business strategy that connects a company's image with protecting nature.
Their environmental marketing campaign focused on planting trees for every sale.
4. Advertising that emphasizes recycled or natural materials.
The store's environmental marketing labels show which items are plastic-free.