eco-marketing
nounUK /ˈiːkəʊ ˈmɑːkɪtɪŋ/
US /ˈiːkoʊ ˈmɑːrkɪtɪŋ/
Eco-marketing is telling people that a product is good for the Earth.
The company used eco-marketing to show that its bottles are made from recycled plastic.
OTHER MEANINGS
2. The practice of promoting products by highlighting their environmental benefits.
Eco-marketing helped the brand attract customers who care about the planet.
3. A business strategy that combines selling with protecting nature.
Their eco-marketing plan included planting a tree for every purchase.
4. Advertising that may exaggerate how green a product really is.
Critics warned that some eco-marketing claims were not true.