green marketing
nounGreen marketing means selling things by showing they are good for the Earth.
The company used green marketing to tell people its bottles are made from recycled plastic.
OTHER MEANINGS
2. Advertising that makes a product seem more Earth-friendly than it really is.
Regulators fined the firm for green marketing that exaggerated its clean energy use.
3. The business activity of creating and promoting products that cause little harm to nature.
She studied green marketing to help small farms sell their produce.
4. A company's effort to promote its environmental values to attract customers.
Their green marketing campaign featured solar panels and tree planting.
5. Promoting services or goods based on their low pollution or energy use.
The electric bike shop relied on green marketing to reach city commuters.