sustainablemarketing
nounUK /səˈsteɪnəbl ˈmɑːkɪtɪŋ/
US /səˈsteɪnəbl ˈmɑːrkɪtɪŋ/
Selling things in a way that is kind to the Earth and does not waste resources.
The toy company uses sustainable marketing by selling toys in recycled boxes.
OTHER MEANINGS
2. Marketing that keeps working well over a long time without running out of money or customers.
Their sustainable marketing plan brought steady buyers for many years.
3. Promoting products by telling the truth about how they are made and where they come from.
Sustainable marketing means the label on the shirt tells you exactly how it was made.
4. Advertising that helps people buy less but choose better, so shops and buyers both stay happy.
The shop's sustainable marketing teaches families to fix old things instead of buying new ones.