greenwashing
nounUK /ˈɡriːnˌwɒʃɪŋ/
US /ˈɡriːnˌwɑːʃɪŋ/
Greenwashing is when a company pretends to be kind to the Earth just to look good.
The airline's greenwashing fooled people into thinking flying was good for the planet.
OTHER MEANINGS
2. The act of making a product or service seem more environmentally friendly than it really is.
Critics called the new 'eco' bottle pure greenwashing.
3. A public relations strategy used to hide harmful practices behind green imagery.
The oil company's greenwashing campaign featured pictures of forests.
4. The misleading use of green labels or buzzwords to attract eco-conscious buyers.
Regulators fined the brand for greenwashing its cleaning sprays.