greendeception
nounUK /ˌɡriːndɪˈsɛpʃən/
US /ˌɡriːndɪˈsɛpʃən/
A trick where something looks green and good for the Earth but is not really.
The shiny 'eco' bottle was greendeception because it was made of plastic.
OTHER MEANINGS
2. When a company pretends to care about nature to sell more things.
The ad was pure greendeception, so nobody trusted the brand.
3. A green-colored disguise that hides a bad action.
Cutting the forest was greendeception under a 'green' plan.
4. Fooling people into thinking a product is safe for the planet.
The greendeception fooled shoppers until the report came out.