falseeco-claims
nounUK /ˌfɔːls ˈiːkəʊ kleɪmz/
US /ˌfɔːls ˈiːkoʊ kleɪmz/
False eco-claims are untrue statements that say a product is good for nature when it is not.
The company was fined for making false eco-claims about its plastic bottles.
OTHER MEANINGS
2. Exaggerated marketing statements that make a product seem more environmentally friendly than it really is.
Regulators cracked down on false eco-claims in the fashion industry.
3. Unsupported assertions about a company's carbon footprint or recycling efforts.
The report exposed false eco-claims about the firm's zero-waste pledge.
4. Deceptive labels or slogans used to attract eco-conscious shoppers.
Shoppers are becoming better at spotting false eco-claims on packaging.