eco-deception
nounUK /ˌiːkəʊ dɪˈsɛpʃən/
US /ˌiːkoʊ dɪˈsɛpʃən/
Telling a lie about helping nature when you are really hurting it.
The company was accused of eco-deception after claiming its plastic bottles were good for the planet.
RELATED WORDS
OTHER MEANINGS
2. Pretending to care about animals or plants just to look good.
His eco-deception fooled everyone until they saw him dumping trash in the river.
3. Saying a product is safe for Earth when it is not.
The label's eco-deception made shoppers think the soap was harmless to fish.
4. Hiding the real harm a project does to nature.
The builders used eco-deception to hide that their new road would cut down a forest.