customerequity
nounUK /ˈkʌstəmə ˈɛkwɪti/
US /ˈkʌstəmər ˈɛkwəti/
The value a business gets from having happy, loyal customers.
The coffee shop built strong customer equity by remembering regulars' favorite drinks.
OTHER MEANINGS
2. The total worth of a company's customer relationships measured as a business asset.
Analysts estimated the startup's customer equity at several million dollars.
3. The combined lifetime value of all a company's customers.
Improving service quality raised the firm's customer equity over three years.
4. A marketing concept describing how customers perceive and value a brand compared with rivals.
The rebrand aimed to boost customer equity among younger shoppers.