trendmonitoring
nounUK /ˈtrɛndˌmɒnɪtərɪŋ/
US /ˈtrɛndˌmɑːnɪtərɪŋ/
Watching what is becoming popular to see what people like.
The toy company uses trendmonitoring to find out which new games kids want.
OTHER MEANINGS
2. The job of keeping an eye on fashion changes over time.
Her trendmonitoring blog predicts next season's colors.
3. A system that collects information about rising topics online.
The app's trendmonitoring shows which songs are getting hot.
4. The act of following how a situation develops.
Doctors did trendmonitoring of flu cases each week.