trendwatching

2. The practice of studying emerging social or cultural patterns to predict future behavior.

Trendwatching reports often highlight shifts in how people shop online.

3. A business activity focused on identifying early signals of change in consumer preferences.

The agency offers trendwatching services to brands in the food industry.

4. The habit of observing fashion or lifestyle trends for personal interest.

His weekend trendwatching led him to try a new streetwear style.