sociallistening
nounUK /ˈsəʊʃəl ˈlɪsənɪŋ/
US /ˈsoʊʃəl ˈlɪsənɪŋ/
Listening to what people say online about a topic or brand.
The company used social listening to find out what customers thought about its new toy.
OTHER MEANINGS
2. Paying attention to conversations on social media to learn what people feel.
Social listening showed that fans loved the surprise ending of the show.
3. Tracking mentions of a word or name across the internet.
By social listening, the school learned students wanted a longer lunch break.
4. Using online posts and comments to understand public opinion.
The mayor did social listening to see which park people wanted fixed first.