sentiment analysis

noun

UK /ˈsɛntɪmənt əˈnæləsɪs/

US /ˈsɛntəmənt əˈnæləsɪs/

Sentiment analysis is when a computer reads words to figure out if people feel happy, sad, or angry.

The app used sentiment analysis to see that most customers loved the new toy.

SYNONYMS

opinion mining emotion detection mood analysis feeling detection

RELATED WORDS

text mining natural language processing machine learning social media monitoring customer feedback

OTHER MEANINGS

2. A business process of sorting customer reviews into positive, negative, or neutral groups.

The company ran sentiment analysis on thousands of reviews to improve its service.

3. A way for computers to guess the tone of a message, such as friendly or upset.

Sentiment analysis flagged the angry emails so a human could reply first.

4. The study of feelings hidden in written text using software tools.

Her class project used sentiment analysis to compare happy and sad song lyrics.