salesgimmick
nounUK /ˈseɪlzˌɡɪmɪk/
US /ˈseɪlzˌɡɪmɪk/
A sales gimmick is a clever trick that makes people want to buy something.
The free toy inside the cereal box is just a sales gimmick to get kids to ask their parents to buy it.
RELATED WORDS
OTHER MEANINGS
2. A catchy slogan or phrase used to attract customers.
The company's new slogan turned out to be a sales gimmick that boosted sales.
3. A special offer or discount designed to draw attention rather than provide real value.
Buy one, get one free is often a sales gimmick to clear old stock.
4. A flashy feature added to a product mainly to make it seem more appealing.
The glowing lights on the gadget are a sales gimmick, not a useful function.