advertising gimmick
nounUK /ˈæd.və.taɪ.zɪŋ ˈɡɪm.ɪk/
US /ˈæd.vɚ.taɪ.zɪŋ ˈɡɪm.ɪk/
A clever trick that helps sell a product.
The free toy inside the cereal box was an advertising gimmick.
RELATED WORDS
OTHER MEANINGS
2. A catchy feature used to make a product stand out from others.
The bright flashing lights on the sign were just an advertising gimmick.
3. A short-lived stunt designed to grab public attention.
The company's giant balloon giveaway was an advertising gimmick that lasted only a week.
4. A clever idea that may seem more exciting than useful.
Critics said the talking package was an advertising gimmick rather than a real improvement.