slogan

noun
UK /ˈsləʊɡən/
US /ˈsloʊɡən/

A short, catchy phrase that people remember.

The company's slogan is easy for everyone to remember.


OTHER MEANINGS

2. A word or phrase used by a political party or group to attract support.

The candidate repeated the campaign slogan at every rally.

3. A distinctive cry or phrase used by a group or organization.

The team's slogan echoed through the stadium.

4. A short phrase that expresses the aim or idea of a person or group.

Her personal slogan is to always keep learning.