salesploy
nounUK /ˈseɪlzplɔɪ/
US /ˈseɪlzplɔɪ/
A salesploy is a clever trick to help sell things.
The free toy inside the cereal box was a smart salesploy.
RELATED WORDS
OTHER MEANINGS
2. A sneaky plan used to make people buy something they do not need.
The countdown timer on the website was just a salesploy to make shoppers hurry.
3. A special offer or deal designed to attract buyers.
Buy one, get one free is a classic salesploy.
4. A persuasive phrase or slogan used by a seller.
The salesman's catchy salesploy stuck in everyone's head.