promotionalstunt
nounUK /prəˈməʊʃənl stʌnt/
US /prəˈmoʊʃənl stʌnt/
A trick or show done to make people notice a product or event.
The company hired a famous actor to ride a horse through the city as a promotional stunt for their new movie.
RELATED WORDS
OTHER MEANINGS
2. A risky or daring action done to attract media coverage.
The skydiver's jump over the stadium was a promotional stunt for the charity.
3. A planned event designed mainly to get press attention rather than to be useful.
Critics called the free concert a promotional stunt rather than a real gift to the town.
4. A clever trick used by a business to draw crowds.
The store's promotional stunt of giving away free umbrellas brought in hundreds of shoppers.