marketing gimmick
nounUK /ˈmɑːkɪtɪŋ ˈɡɪmɪk/
US /ˈmɑːrkɪtɪŋ ˈɡɪmɪk/
A marketing gimmick is a clever trick that companies use to make people want to buy something.
The free toy inside the cereal box was just a marketing gimmick to get kids to ask their parents to buy it.
RELATED WORDS
OTHER MEANINGS
2. A short-lived attention-grabbing feature added to a product mainly to attract media coverage.
The phone's glowing logo was dismissed by critics as a marketing gimmick.
3. A misleading claim or offer designed to draw customers in rather than provide real value.
The 'buy one, get one free' deal turned out to be a marketing gimmick with hidden conditions.
4. A novelty tactic used to boost social media buzz around a brand.
The flash mob in the shopping mall was a marketing gimmick that went viral overnight.