openrate
nounUK /ˈəʊpənreɪt/
US /ˈoʊpənreɪt/
The number of people who open an email or message you send.
Our newsletter had a 40% openrate this month.
OTHER MEANINGS
2. The percentage of recipients who open a piece of direct mail.
The postcard campaign achieved a strong openrate among local households.
3. A measure of how many users open an app or notification.
Push notifications with emojis tend to boost the openrate.
4. The proportion of a delivered audience that actually views content.
Improving subject lines can double your openrate overnight.