engagement rate

noun

UK /ɪnˈɡeɪdʒmənt reɪt/

US /ɪnˈɡeɪdʒmənt reɪt/

The number that shows how many people liked, shared, or talked about something online.

The video had a high engagement rate because lots of people commented on it.

SYNONYMS

interaction rate participation rate response rate activity rate

RELATED WORDS

likes comments shares followers social media

OTHER MEANINGS

2. In business, the share of employees who feel involved and committed to their work.

The company tried to raise its engagement rate by asking workers for ideas.

3. In advertising, the percentage of people who react to an ad rather than just seeing it.

The new ad campaign had a strong engagement rate across all channels.

4. In education, the portion of students who actively take part in class activities.

Teachers track the engagement rate to see who is paying attention.