email marketing
nounUK /ˈiːmeɪl ˈmɑːkɪtɪŋ/
US /ˈiːmeɪl ˈmɑːrkɪtɪŋ/
Sending messages by computer to tell people about things you want to sell.
The bakery uses email marketing to tell customers about its new cookies.
RELATED WORDS
OTHER MEANINGS
2. The business of building and managing lists of people who agree to receive emails.
Her job is email marketing, so she spends all day growing the company's subscriber list.
3. A single planned series of promotional emails sent to customers.
The holiday email marketing brought in twice as many sales as last year.
4. The study or practice of writing emails that people actually open and read.
He took a course in email marketing to learn how to write better subject lines.