narrow-linesales
nounUK /ˈnærəʊ laɪn ˈseɪlz/
US /ˈnæroʊ laɪn ˈseɪlz/
Selling only a small, special set of things to a few buyers.
The shop's narrow-linesales focus on just three kinds of handmade soap.
OTHER MEANINGS
2. A sales approach that offers just one narrow category of products.
Their narrow-linesales helped them become experts in garden tools.
3. Selling a small number of product types to a specific group of people.
Narrow-linesales worked well for the bakery that only sold gluten-free bread.
4. A business strategy of keeping the product range small and simple.
By choosing narrow-linesales, the company avoided confusing its customers.