product line
nounUK /ˈprɒdʌkt laɪn/
US /ˈprɑːdʌkt laɪn/
A group of similar things a company makes and sells together.
The toy company added a new product line of building blocks.
SYNONYMS
RELATED WORDS
OTHER MEANINGS
2. All the products a company offers, taken as a whole.
The company expanded its product line to include kitchen tools.
3. A set of related products sold under one brand name.
The skincare product line includes cleansers, creams, and masks.
4. In business, a group of items that serve a similar purpose for buyers.
Their product line of office chairs targets home workers.