target customer

noun

UK /ˈtɑː.ɡɪt ˈkʌs.tə.mər/

US /ˈtɑːr.ɡɪt ˈkʌs.tə.mər/

A target customer is the kind of person a shop or company wants to sell things to.

The toy store's target customer is kids and their parents.

SYNONYMS

intended buyer ideal customer key audience main shopper

RELATED WORDS

market audience consumer shopper customer base

OTHER MEANINGS

2. The specific group of people a business plans its ads and products for.

Their target customer is teenagers who love video games.

3. A person or group most likely to buy a certain product.

For this healthy snack, the target customer is busy parents.

4. The main type of buyer a company hopes to reach.

The bike shop's target customer lives nearby and rides often.