ideal customer
nounUK /aɪˈdɪəl ˈkʌstəmə/
US /aɪˈdiːəl ˈkʌstəmər/
The perfect person a shop wants to buy its things.
The toy store's ideal customer is a kid who loves building blocks.
OTHER MEANINGS
2. A person who buys a lot and is easy to please.
The bakery treats her like an ideal customer because she visits every morning.
3. The group of people a business plans its products for.
The company studied its ideal customer before making the new game.
4. Someone who fits a company's picture of who will enjoy its goods.
For the bike shop, the ideal customer is a family that rides together.