keyaudience
nounUK /ˈkiː ˈɔːdiəns/
US /ˈki ˈɔdiəns/
The main group of people you want to see or hear something.
The key audience for the cartoon is young children.
OTHER MEANINGS
2. The most important group of people a product is made for.
The toy company designed the game for its key audience of kids aged six to ten.
3. The people a message is mainly meant to reach.
The coach's key audience was the players, not the reporters.
4. The group whose attention matters most for a show or event.
For the school play, the key audience was the students' families.