primary audience
noun phraseUK /ˈpraɪ.mə.ri ˈɔː.di.əns/
US /ˈpraɪ.mɛr.i ˈɑː.di.əns/
The main group of people that something is made for.
The primary audience for this cartoon is young children.
RELATED WORDS
OTHER MEANINGS
2. The group a message or advertisement most wants to reach.
The ad's primary audience was teenagers who love music.
3. The readers a book or magazine is mainly written for.
The magazine's primary audience is people who enjoy cooking.
4. The people a product is mainly designed to help.
The primary audience for this app is busy parents.