demographic

noun
UK /ˌdem.əˈɡræf.ɪk/
US /ˌdem.əˈɡræf.ɪk/

A group of people who share something in common, like their age or where they live.

The survey showed that teenagers are the largest demographic using the app.

SYNONYMS

grouppopulationsegmentcategory

RELATED WORDS

demographypopulationstatisticscensus

OTHER MEANINGS

2. Relating to the study of populations and how they change.

The country is facing a demographic shift as more people grow older.

3. A specific slice of a market defined by shared traits.

Advertisers target the young adult demographic during this show.

4. The statistical features of a human population.

Researchers analyzed the demographic of the region before building the school.