target audience
nounUK /ˈtɑːɡɪt ˈɔːdiəns/
US /ˈtɑːrɡɪt ˈɔːdiəns/
The group of people that someone wants to reach with a message, product, or show.
The cartoon's target audience is children aged six to ten.
RELATED WORDS
OTHER MEANINGS
2. The specific readers a book or article is written for.
The author kept her target audience of young adults in mind while writing.
3. The customers a company plans to sell its products to.
The company changed its target audience to include teenagers.
4. The listeners or viewers a radio or TV program aims to attract.
The show's target audience is families who watch together on weekends.