nichesales
nounUK /ˈniːʃ seɪlz/
US /ˈnɪtʃ seɪlz/
Sales made to a small, special group of people who really want a certain thing.
The shop's nichesales of handmade kite strings kept it in business.
OTHER MEANINGS
2. Money earned by selling products that only a few people want.
Their nichesales grew when collectors discovered the tiny brass trains.
3. The act of selling to a small, loyal group of customers rather than everyone.
Nichesales worked better for the bakery than advertising to the whole town.
4. A business strategy of focusing sales on one narrow group of buyers.
The company chose nichesales over trying to compete with big stores.