marketing approach
noun phraseUK /ˈmɑːkɪtɪŋ əˈprəʊtʃ/
US /ˈmɑːrkɪtɪŋ əˈproʊtʃ/
A marketing approach is the way a company tries to sell its things to people.
The small bakery changed its marketing approach by posting funny videos online.
OTHER MEANINGS
2. A specific way of studying or thinking about markets in business theory.
The professor explained the four main marketing approaches in her lecture.
3. The general attitude a company takes toward its customers and competitors.
Their customer-first marketing approach helped them win loyal buyers.
4. A plan for reaching a particular group of buyers with a product.
For teenagers, the company used a social-media marketing approach.