promotionalplan

noun
UK /prəˈməʊʃənəl plæn/
US /prəˈmoʊʃənəl plæn/

A plan for telling people about something to help it sell.

The team made a promotional plan to advertise the new toy.


OTHER MEANINGS

2. A written outline of activities to increase awareness of a product or event.

The promotional plan lists all the posters and social media posts we will use.

3. A schedule of special offers and discounts to attract customers.

Their promotional plan includes buy-one-get-one-free days.

4. A set of steps a business follows to reach more people.

The store's promotional plan helped bring in new shoppers.