marketing strategy
nounUK /ˈmɑːkɪtɪŋ ˈstrætədʒi/
US /ˈmɑːrkɪtɪŋ ˈstrætədʒi/
A plan for how to sell things to people.
The toy company made a marketing strategy to sell more robots.
RELATED WORDS
OTHER MEANINGS
2. The set of choices a company makes about who to sell to and how.
Their marketing strategy focuses on young families.
3. A long-term approach to reaching customers and beating competitors.
The new marketing strategy helped the shop win more customers.
4. The way a business decides to present and promote its products.
Changing the marketing strategy made the brand look fresher.