advertising tactic

noun phrase
UK /ˈæd.və.taɪ.zɪŋ ˈtæk.tɪk/
US /ˈæd.vɚ.taɪ.zɪŋ ˈtæk.tɪk/

A clever way a company uses to get people to buy its things.

The free toy inside the cereal box is an advertising tactic to make kids want it.


OTHER MEANINGS

2. A specific technique used in a marketing plan to attract attention.

Using bright colors on the packaging was a smart advertising tactic.

3. A trick or scheme designed to persuade customers.

Offering a limited-time discount is a common advertising tactic.

4. A method of spreading information about a product to influence buyers.

The company used social media as an advertising tactic to reach teenagers.